Competitor Analysis Essay

Tata Nanos competitors can be classified on three scales scrimping, feat and Convenience. Based on EconomyThough Tata Nano was launched as the 1 Lakh auto, its exact worth range varies between Rs.1.59 lakhs to Rs.2.23 lakhs in the market at present. With this price range, in the four wheelers category there is Maruti 800, Maruti Suzuki OMNI, Maruti Alto 800 and Hyundai Eon which has a price lesser than Rs. 3 Lakh. Being the cheapest car available in India, they likewise have competitors in the two and three wheeler shares. Tata Nano would be the following best option for this segment of customers if the compute limit is in this range. Tata Nano positions itself to be a family car available to those who can afford a combat more than they would spend for a two wheeler. Based on PerformanceTata Nano has a 624 cc engine and has a maximum power of 37.4 bhp. Compared to its counterparts in the same price range, Tata Nano has a disadvantage on its engine strength and maximum pow er. Mileage is as well as a crucial factor for consumers in India who look for Value for Money products. Tata Nano claims a mileage of 22.2 Kmpl for its base mannequin and this compromises on its engine capacity and early(a) performance characteristics. Most of the other features of the probable competitors of Tata Nano are almost at parity with it. Based on ConvenienceDuring the planning stages of Tata Nano, the team of engineers who designed the vehicle faced the toughest dispute of releasing a car that was both attractive as well up as cheap. Tata Nano is 8% shorter and has 21% more interior space than Maruti 800. Tata Motors extra have given due importance for the design of this low budget car to not lose out in the market on the dot because of it being unattractive. It has the best in class maneuverability lowest turn of events circle diameter. The metric weight unit of the vehicle is just 600 kg which is also relatively lesser than Maruti and Hyundai Cars. This coul d be taken as both an advantage as well as a disadvantage. But in this case, the light weight of the vehicle contributes to some of the crucial distinguishing features of the car mentioned above. Some of the major launches by competitors that are specially focused to give competitionto the Tata Nano are Bajajs RE60 and Renault has also announced that it would be releasing a new car in this category. None of the launches against Nano could disrupt Tata Nanos market share significantly. Tata Nano is also planning to bring in variations to its initial model to get in line with its re-launching scheme of focusing on a the youth segment than the family segment.Comparison of Specifications of Tata Nano and its closest competitorsTop 10 best-selling cars in India