Lacoste Brand

Lacoste is a luxury brand that has mostly relies on online distribution channels for its marketing and public relations exercises. Through this online strategy, Lacoste is able to maintain its position as a luxury brand. Direct channel marketing in Lacoste’s case involves use of various tennis and golf personalities, a strategy that has been a trademark of the brand since its inception.Advertising We will write a custom article sample on Lacoste Brand specifically for you for only $16.05 $11/page Learn More However, the brand ventures into online marketing in the late 1990s in a bid to remain a relevant trendsetting brand. Although some of the brand’s merchandise can be found in departmental stores, its most exclusive items are only available to consumers through its website. As a luxury brand, Lacoste enjoys both advantages and disadvantages of direct channel marketing. One advantage of direct channel marketing is that it helps maintain th e status of Lacoste as a luxury brand. All potential customers are aware of where they can access the luxury brand’s items. Use of retailers makes the brand more visible and easily accessible but it also has the potential to make it a household name thereby eliminating its exclusivity. Direct channel marketing also helps Lacoste to avoid high instances of bootlegging that are often associated with other luxury brands. It is common knowledge that some luxury brands such as ‘Dolce N Gabana’, Chanel, and Gucci among others are often the target of counterfeiters. The reason for this vulnerability is that these are easily accessible through the ordinary retail channels. Therefore, customers are not able to verify the manufacturer’s signature distribution channels when they are purchasing these items. On the other hand, Lacoste’s most exclusive and pricy items are often sold through its website and customers are assured of the brand’s quality when they make purchases through this channel. Direct channels also give Lacoste a global reach at a low cost. For instance, 90% of Lacoste’s total purchases are from countries outside France. In addition, the company has presence in over 114 countries around the world (Lacoste, 2015). Direct channel marketing enables a company to â€Å"connect consumers with its product, especially via a web-based channel†¦.most importantly, web-based selling has low overhead and gives a product a potentially global reach (Kapferer, 2012). In this day and age, direct channel distribution comes with a convenience that is better than that of indirect channels. Consequently, a direct channel means that consumers can be able to access Lacoste’s product anytime of the day and also have them delivered to their doorsteps. As a luxury product, Lacoste also aims to give its customer’s ‘luxurious’ service through its online channels. Indirect channels deny Lacoste control o ver the level of service that is offered to its customers.Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One disadvantage of using direct channels is that it denies Lacoste’s products a verifiable geographical reach. For instance, not all global consumers are conversant with online shopping. Consequently, Lacoste cannot realize its full market share through its current online forums. Lacoste’s direct channel strategies also mean that the company lacks the services of specialists in various fields (Nicolau, 2013). The company’s main goal is to achieve a certain level of quality in all its products in line with its croc logo. However, it is apparent that the company neglects other aspects of business such as marketing and web-design. For example, a quick glance at Lacoste’s website does not reflect the luxury aspect of the brand. Other similar luxury brands hav e done a better job in marketing and web design. Indirect channels can grant Lacoste access to various experts in fields such as marketing and branding. Luxury brands should only sell their brands online because their most prized asset is their brand names. Consequently, the ability to maintain brand integrity is a main priority for most brands. Online avenues eliminate the chances of proliferation of counterfeited products and increase consumers’ level of confidence. For example, if a certain product is never stocked in retail outlets, this would reduce the value of other similar fake products. Another reason why it is prudent to market luxury products online is that this avenue gives luxury products a global reach (Nicolau, 2013). In the information age, most luxury products are recognizable throughout the world. However, their access in the global front might be limited by the manufacturers’ choice of marketing channels. Marketing luxury products online does not red uce their ‘luxurious’ aspect of a certain product as it was earlier assumed. Some of the websites that specialize in luxury products utilize modern information-technology tools such as high-resolution imagery to maintain a high level of luxurious appeal. On the other hand, the retail market environment features several aspiring luxury brands. Consequently, a legitimate online luxury brand has an obvious advantage because it means the item has achieved a certain level of legitimacy. A luxury brand that sells products through online channels also means that manufacturers have an avenue of tracking consumer response and feedback. For example, some online shops allow users to post pictures of themselves sporting the items that they purchased. This avenue can also act as additional advertising in for a luxury brand. References Kapferer, N. (2012). The luxury strategy: break the rules of marketing to build luxury  brands. New York: Kogan Page Publishers.Advertising We will write a custom article sample on Lacoste Brand specifically for you for only $16.05 $11/page Learn More Lacoste. (2015, November 15). Lacoste: What’s new. Retrieved from https://global.lacoste.com/en/lacoste/ Nicolau, L. (2013). Direct versus indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product. European Journal  of Marketing, 47(2), 260-278. This article on Lacoste Brand was written and submitted by user Reese Nolan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Secret Weapon for Music Related Research Paper Topics

A Secret Weapon for Music Related Research Paper Topics Whether you opt to learn more about the area of enterprise, that of trade, or commerce there are tons of different subject matters that will demand extensive research for your benefit. If you study in the industry department, you're going to be asked to learn more about the issues and ideas associated with small businesses, investigate various businesses, in addition to the behavior of the consumers. You've searched here and there to discover a proper topic for research but all your efforts have gone in vain. In the event the research is based on statistical data, then incorporate the quantities of the test effects. It's very difficult to compose a top-class research project with the incorrect research topic. Research papers are trying, but in addition they have the capacity to be somewhat rewarding. Presenting The Research Paper Research papers should be presented well to make the best effect. Music Related Research Paper Topics: the Ultimate Convenience! Psychology research paper is a typical assignment and source of several sleepless nights at college. An advanced research paper includes author's study of topic together with the principal research. Not all research paper topics are made equal, and you would like to be sure you pick a fantastic topic before you commence writing. You should attempt to decide on a topic for your research subject based on the instructions of your professor. Which topic you select could help determine the entire writing process, the research, toge ther with the grad you're going to get. When you get the prompt, attempt to correct the academic format with the aid of numerous free online writing guides. The topic you select should draw the reader's attention, together with merit points for you to receive a high grade for your writing skills. Keep on reading, and you'll learn how to locate a great research paper topic to your liking with ample info on its account. A History of Music Related Research Paper Topics Refuted You need to pay attention to detail. An intricate research paper topic will not merely take lot of time but in addition might not be easily comprehensible due to its complexity. You might not agree with it, but still getting the total picture is the wonderful means to find the drawbacks of your subject and maybe have the way to remove them. After your outline, write down what you've found to be interesting and important about the topic of your paper. Apparently, you won't have the ability to compose a research paper if sufficient information concerning the subject isn't offered. There's well-known that you won't have the ability to write a fantastic insightful research paper if you're not interested in the subject overall and in the subject specifically. Before you begin with the paper, it is suggested to dive into this issue or subject. Before you commence writing your research paper, at first, it is crucial to comprehend what the topic is all about. If your topic is too broad, you won't have the ability to focus your paper since there is simply too much info to cover. Finest research paper topic is one which can be backed up with sufficient evidence. Keep on reading to locate ideas for a few of the most common worldwide small business research topic tips that you can use and make your very own, distinctive and productive research paper. Though it appears obvious, you should explore topics which are directly regarding the class that you're taking. The topic also needs to be the one which provides the students sufficient to write on. Selecting an intriguing topic is important for the success of your research project because it is going to send you in the appropriate direction and help you to stay interested and motivated duri ng the whole writing process. The Basic Facts of Music Related Research Paper Topics A superb approach to think of novel and exceptional idea is to scout internet or learn the hottest topic in the news. Should you need help to compose an audio research paper topicconsult us, we shall aid you professionally. There are several topics that you are able to select from in the area of music. There are several challenging and intriguing topics for music research papers. Music Related Research Paper Topics - Dead or Alive? You can pick the subject area of kinds of music, history of music, musical instruments, musical writers, or musicians are merely a few of the regions you may choose from. Write about the ways music can help determine the mental and wellness conditions of a person. In the Middle Ages, it was almost limited to the churches and cathedrals and very few people outside of the church were able to read music. Students should make sure that they research keenly because t he audio business is changing drastically. A superb idea is to select a topic associated with your previous experience because your readers will be impressed how well-informed you're. Among the really positive things about deciding on an audio topic for a research paper is the option of topics out there. If you're well versed with the topic writing an excellent research paper is going to be a cake walk for you. For some students, a choice of topic is the easiest part. Music Related Research Paper Topics Options Think about guidelines for your thesis and ensure that the topic you select can help you achieve them the ideal way possible. You will discover that it is easier to find out more about the topic. In case the topic is too narrow, you might find it difficult to get the appropriate literature. You should find out more about the topic or question.

Research Topic For Forensic Accounting Research Seminar

Research Topic For Forensic Accounting Research SeminarResearch topic for a forensic accounting research seminar is probably the most important consideration when choosing the topic for the seminar. The research topic should be relevant to the seminar topic so that students will be able to participate well and they can complete the research task well.The research topic can be based on research question like this: 'How many businesses are there in USA?' This question is not related to the seminar topic but it is something related to the seminar topic and this means that you should find a research topic related to the seminar topic. Sometimes it is better to base your research topic on a topic or subject that is related to the seminar topic.You should ask yourself whether the research will be related to the topics that you expect the seminar participants to read and research and answer. Do you think that the topics that the participants will take up will be relevant to the seminar topi c? Is the topic related to your seminar topic?Research topic is very important part of your term paper. If you fail to base the research topic on the topics of the seminar then you will get so many duplicates. Duplicates will result in too much research time. So keep the research topic based on the topics that you expect the participants to study and answer.First decide whether you want the research topic to be related to the seminar topic or related to the research topic. So, if you will write a topic based on a research topic then you can find a research topic about that topic. If you will write a research topic based on your topic then you will find a research topic based on your topic.The research topic should be unique. The research topic should be related to other topics. The research topic should be about a topic that is related to the seminar topic. A great research topic is one that is not related to other topics.So, it is essential that you decide which research topic you want before writing the research topic. After you decide on a research topic then you need to decide on the topics that you will focus on during the research task.Once you have decided on the topics that you want to focus on for the research task then you can do your research task and then write the research paper. In fact, you should do some research first and you can write about your research on a topic about the topic that you are about to talk about. But you should do research before you write the research paper.

Grammar and Punctuation Center Errors to Avoid in Essay Writing

Grammar and Punctuation Center Errors to Avoid in Essay WritingThe Grammar and Punctuation Center of the American Heritage Dictionary can be a huge help for students who are just beginning to write essays. The right and common use of grammar rules can make the difference between good and great essay writing.A good essay should be able to stand on its own, so that it is not needlessly repeated after the initial reading of the essay. Many people begin to write essays with little or no knowledge of grammar and spelling. This can often lead to bad grammar, poor punctuation, and other miscellaneous mistakes that are simply un-necessary.The best way to avoid this common problem is to use an external source of information. One that can show how to use proper grammar and spell check. One that can show the common mistakes that many college students make. An online essay writing guide is the perfect resource for helping these students improve their writing skills.Good grammar can go a long way toward making sure that your essay is actually read by an audience. A reader who understand how to read, and who has basic knowledge of correct usage of spelling and grammar can be more receptive to your message. If your essay is poorly written, it is very likely that you will not get the desired response.Students often find it easy to write an essay. However, they may find it difficult to actually read it correctly. As a result, they often miss the point of the essay entirely.The tips that you will find in the online essay writing guide can be a big help when you want to avoid a common Grammar and Punctuation Center error. Writing a sentence without a comma is one of the most common mistakes that college students make. Not only is it obvious but it makes the sentence difficult to understand.This common grammar mistake is another mistake that students often make in a rush to get something written. The problem with it is that it breaks up the flow of the essay. It is also quite diff icult to re-write the sentence to make it grammatically correct.A grammer mistake to avoid in essay writing is forgetting the placement of commas. Commas are used to separate words and phrases. It is also important to note that using all caps and using double or single quotation marks for emphasis are not grammatically correct.

How to Write a Good Ethiopian College Essay

How to Write a Good Ethiopian College EssayAn Ethiopian college essay is a unique and challenging experience, and the experience you gain while writing your own college essay can make you a more polished and confident student in the future. This is no doubt a good thing.The difficulty in writing college essays for a lot of students comes from their students' own anxieties about what they will write. It is easy to think that you must not be too smart, that you do not have a good writer's voice, or that you are not able to add any unique insight to the topic of your essay. In actuality, however, any student who truly wants to write a good college essay has a great deal of resources at their disposal to help them.First of all, an open-minded student can discover some excellent resources to help them discover what their strengths and weaknesses are when it comes to writing. These resources include reading, feedback from teachers, school counselors, and family members, and also online gui dance and study guides. As an illustration, a family member might give a student a guide that focuses on problem-solving and learning skills. A teacher might provide a different set of resources to a student that focus on content.The most important resource in terms of developing a writing style is, of course, practice. Practice makes perfect when it comes to this, but in addition to practicing with notes, it is important to practice with pen and paper. Most people find that the best writing that they can do on paper is a lot better than the work that they can get done on their computers. If you can use your computer as a tool rather than a replacement for a good, healthy writing exercise, then you will definitely have a good foundation upon which to build your essay.As you work to develop a winning approach for writing a successful college essay, you may discover that it is useful to write several drafts of an essay before presenting it to a college professor. Writing a draft that you are comfortable with can help you organize your thoughts, and can give you additional ideas and insight into how to write your essay. If you don't feel confident that you are ready to present it to a professor, however, you may want to consider putting it aside for a while until you have improved your skill at this.Finally, one of the easiest ways to find a great course of action for developing your college essay is to consult with a professor of yours, or to seek out advice from your counselor. They can give you valuable perspective and tips that can help you create a great essay for your college paper. It is important, however, to realize that the ability to write a quality college essay does not come easily. Even if you spend a considerable amount of time on your essay, the reality is that you will have to take time away from other pursuits if you want to make the grade on your paper.The process of developing a good essay requires time and commitment, but is absolutely worth it if you wish to graduate from high school, college, or university. Having a great college essay can make you a more confident student, and can also help you improve your grades and test scores in the future. To learn more about how you can write a great college essay, contact a local college counselor.