The Communication Challenge In Change Management Essay

The Communication Challenge In Change Management - Essay Example The project starts off with the concepts and theories of change management to give us a handle on what the process is all about. We acknowledge that enough has been written about the subject, but a thorough discussion of its theoretical roots is necessary for us to pin down the object of our own research, which is expected to be uncovered from the results of the survey and research based on sub-questions 1 and 2. These sub-questions are as interesting and necessary as the primary question because they will allow us a look-see on how the change management theories are translated into actual practice, and how communication plays a role in that process. We then attempt to justify this information through a case study of companies that practice change management. Relations to Existing Literature The basic idea of change management is to bring order to a disorderly situation. It is also described as the process of locating and identifying problems for the purpose of solving them. Once the problem is identified, change is then carried out either by transformation, reduction or application. By transformation, the objective is to change the situation from a "problem state"... From the research, it can be comprehended that the basic idea of change management is to bring order to a disorderly situation. It is also described as the process of locating and identifying problems for the purpose of solving them. Once the problem is identified, change is then carried out either by transformation, reduction or application. By transformation, the objective is to change the situation from a â€Å"problem state† to a â€Å"solved state.† Through reduction, change management is aimed at lessening the magnitude of the problem to at least blunt its effects on the organization. As for application, management deals with the problem by calling in specialists to transform, reduce or eliminate said problem. For efficient management of the changes that could influence the smo oth operation and viability of the business, there are four basic change management strategies set forth in the literature, which are led by the â€Å"empirical-rational† strategy. In this particular strategy, Lewin, K. says the changes are communicated to the employees by setting up reward and incentive systems based on the notion that people, being rational beings, respond positively to a give-and-take proposition. The chief concern of the proposed dissertation is to sketch change management as it is applied and communicated in different industries, of which precious little is mentioned in the existing literature. For the most part, the literature is only concerned with the theories and concepts of change management.