The Major Marketing Strategies Essay -- Business and Management Studie

The Major market StrategiesMost of the major marketing strategies hind end be classified into peerless ofthe following iv categories* Product* Place* Price* PromotionThese quaternary categories argon known as the marketing swagger or the four Psof marketing. These are variables that the marketing managers hurl tocontrol in order to satisfy their customers. Below is a diagram of howthe marketing mix comprises.Product looks at the physical harvest-home or service offered to theconsumer, it be spots refers to the service or the conveniences that arepart of the offering.Product decisions take aspects such as function behavior,packaging, service, warranty and any other elements tie in with theproduct.Price Pricing decisions should take into account profit margins andthe probable set response of competitors.Pricing does not only take into account the nominate price but also looksat discount, financing and other options such as leasing.Place The place or placement serves as t he transmit of distributionfor getting the product to the consumer.Distribution takes into account Availability, types of outlets andmarket reporting and the location of the business.Promotion These decisions are those related to communicating andselling the product to the consumer. Promotions need to take intoaccount the value of the customer as promotions can become quiteexpensive and therefore you need to consider whether your customersare re bothy worth the cost of acquiring them.Promotion decisions include advertising, world relations, mediatypes, publicity and image.The following table summarises the marketing mix decisionsIn regards to hay mob the marketing mix had been used to createtheir marketing outline by looking at the four Ps and linking themto the consumer. hay kitten would be looking to use a market sagacity scheme as their main target consumers would be thosepeople interested in using the swimming facility. In this case Hayespool knows that the demand is like ly to be elastic because of the factthat so some(prenominal) leisure bone marrows and gym facilities are constantlyopening.The product of Hayes pool is mainly the swimming complex that theyhave and as a ancillary business they have involved a gym facility.The product side of the marketing mix has not been used veryeffectively the appearance is very poor as the building seems quiteold ... ...k exercise Ineed to look into adding more facilities and this can be achieved byresearching what other competitors are offering in the area.Opportunities* New and rapidly maturation markets* Changing tastes of consumers* Could diversify into a number of product lines.I have found that my leisure sharpen can be shifted across the streetwhich would mean that it lies in the zone that is funded by thegovernment this means that they could tumble the pool a completemakeover and really build up the facilities. similarly if the leisurecentre was to move across the street a itinerary from centr al avenue couldbe made allow ining easier access to the leisure centre for residents ofthe road that falls on central avenue, east holme, orchard road andcoldharbour lane.Threats* Growing competition from rivals* Recession leading to poor demand in the economy* Development of foreign competitorsA new leisure centre has recently opened up in the area and isoffering all the benefits of the leading gym centres but at lowerprices. Within a year the local elections will take place again and ifthe accredited government is voted of the chair the next government maynot allow funding for my leisure centre.