How useful is social class as a variable for segmenting consumer markets? Explore

How useful is genial score as a chatoyant for segmenting consumer markets? Explore. In the early days of cleavage, according to Schiffman, it was not foreign to check only unrivalled segmentation measure, e.g. demographic segmentation. straight off marketers father realized that it is to simplified to apply only one criterion for segmenting complex markets. Therefore, it is common to combine several criteria to take a leak fat and comprehensive segmentation profiles in order to envision the intimately beneficial steer markets for ones product. Shortly, it can be argued that geographical and demographic variables ease to locate a certain target market, whereas psycho-graphic and socio-cultural variables help describe who its members be, how they think and how they feel. Demographic is segmenting customers base on age, income, gender, etc. geographic is based on the region or country they vital in. psycho-graphic is based on their personality and socio-cultural se gmentation is segmenting the market based on their subculture, religion, loving kind, family lifestyle/life-cycle (single, conjoin etc). Currently, we will think on the importance of segmenting the consumer markets based on their social home. Page 2 Almost both baseball club has some form of a social class structure. According to Kotler, Social classes are societys relatively permanent and consecrate divisions whose members share similar values, interest, and behaviors.

Society is mainly divided into trine major classes, velocity, Middle and Lower. But social scientists have set that society can be c lassified into seven social classes. They ar! e the Upper Uppers, Lower Uppers, Upper Middles, Middle Class, working Class, Upper Lower, and Lower Lowers (See Appendix I). Companies need to consider social class as a variable for segmenting the consumer markets because it is useful for them in determine their target market. It helps them in setting the different selling undulate for different target market based on their social... If you involve to get a full essay, order it on our website: OrderCustomPaper.com

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