Brand Identity a Conceptual Model

Building grunge identity in militant markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand mouse Purpose The tendency of this conceptual report card is to commit important elements of pock build based on a literature check out and cause studies of successful prints in India. anatomy/methodology/approach This report is based on a review of the literature and takes a case study approach. The newspaper suggests the framework for building brand identity in sequential order, namely, positioning the brand, communicating the brand message, speaking the brand per puzzle outance, and leveraging the brand equity. Findings differentiate-building effort has to be aligned with organizational processes that help deliver the promises to customers through tout ensemble company departments, intermediaries, suppliers, etc., as exclusively these play an important role in the experience c ustomers watch with the brand. Originality/value The paper uses case studies of leading Indian brands to embroider the importance of action elements in building brands in competitive markets.

Keywords Brand identity, Brand loyalty, India Paper type Conceptual paper This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very big(a) brands in India. The managerial implications of the concepts emphasized atomic number 18 explained in the discussion subdivision in the paper. An executive digest for managers and executive readers can be make up at the e! nd of this article. I. Introduction Building a brand compulsive culture is a lifelong commitment to a learning ability and a way of life that takes time, planning and perseverance that produces nonphysical outputs which include great customer satisfaction, reduced price sensitivity, few customer defections, a greater share of customers wallets, more referrals, and a higher percentage of arrogate business...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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