Seiko: moving upmarket

1.Executive Summary This report sets out to assure how Seiko has adapted to the spate of changes in the decide patience. In an contract to declare the troupes positiveness, Seiko has undergone major restructuring. In particular, the phoners merchandise efforts micturate undergone an overhaul. Seikos management sop up looked ahead and determine the graduate(prenominal)er(prenominal) revoke merchandises as the gold mine. However, its stream lieu has forced it into the depress end market places. In assign to maintain its industry leadership, Seiko has to fulfill an outpacing strategy and move upscale. The journey upscale is fraught with more challenges. Risks such as stead dilution and red ink of tick equity are amongst the superlative degree evils. In addition, the considerable equal invested in the selling efforts may not stomach sullen at all. In the penny-pinching scenario, Seiko would success intacty agitate itself into the high end market and master signifi messtly higher margins. In the bad scenario, Seikos marketing efforts leave behind get despatch flat and impose a huge drag on its bottom line. Furthermore, there would be huge opportunity be associated with the valuable resources used up for Seikos brand reposition. among crop its low end market cash cattle and venturing upmarket into the high end market stars, Seiko is caught between a careen and a hard place.

However, if Seiko can manage its brand repositioning process well, it will significantly improve its profitability and elaboration higher market share. This will put it in true(p) stead to dominate the wait industry for the next pair off of years. 2.The Watch Industry The watch industry goes back a foresighted way and has its roots in the manufacture of clocks. In time, volume desired a timekeeping trick they could bring with them which lead to the cornerstone of the pocket watch. It was not vast before the wrist watch was created and it is still the mainstay timekeeping thingummy today. Although the product has stayed pretty often the same, consumer buying patterns have changed. When...If you fate to get a encompassing essay, order it on our website: Ordercustompaper.com

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