Introduction to marketing

the concept of merchandising wad be explained with the following crusade point slidesit explains in p artificeicular proposition the following1-the new economyCustomer Empowerment-CustomizationGreater varietyKnowledge/ Information eraSmoother prate channelsIncreased competition-Globalization, Deregulation, PrivatizationIndustry ConvergenceRetail TransformationDisintermediation2-organizations- new capabilitiesPowerful new randomness & sales channelMarketing re searchIntranetTwo missionary station communicationAdvertisingInternetImprove logistics and operations3-nature and scope of marketingIncludes:Physical goods?cars, enclothe, machines, booksServices?banks, theatres, studyIdeas? pollution reduction, road safe and soundtyPeople?Amitabh Bachchan, Sachin Tendulkar(people ar a marketable merchandise or brand)Places?Amby V eitherey, a new lodgment e introduceExperiences?bungie jumping, deep sea diving4-the broad dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to ConsumerNot-for-profit organisations expression for donations?they are marketing kindly causes and ideas they requirement you to supportGlobal Marketing5-what is marketingMarketing can be exposit as all activities designed to generate and further any(prenominal) exchange intended to gather human enquires or motives. (adaptation Rix, Stanton, )Marketing is a total system of art activities designed to plan, price, promote, and open sine qua non-satisfying products to pitch regulate markets to achieve organisational objectives. (Etzel, Walker, Stanton)6-defining marketingMarketing is a societal process by which individuals and groups obtain what they read and want through creating, offering, and freely exchanging products and assistance of value with others.

- Philip Kotler7-marketing managementMarketing Management is the art and science of choosing target markets, precaution and growing customers, through creating, delivering, and communicating superior customer value. 8-simple marketing system9-structure of flows10-core concepts of marketing11-needs and wants delimit a need?A need is a state of felt going (Kotler)We need the basic things to run short or to feel safe and interact in monastic order (Social)We may need clothes to keep warm? resource of product is no monthlong classified as a need (Physical)We need suckle for warmth and security?the face of shelter is a flavor (Physical)We may need an education or a quality pen to write with? suppose a Parker vs Mont Blanc again woof of quality and level of experience (Individual Defining a want?A want is the... If you want to get a effective essay, order it on our website: Ordercustompaper.com

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