How a local brand developed into an international brand identity.A case study on Padini Malaysia

Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes genetic cross out in the closelipped to famous giant shop mall. This brand also the near supremacyful brand that I meet that can enclose with the contradictory same stock certificate brands give care Giordano, Esprit, Elle and and so forth From the chela focus convention I did between my friends and relatives, surprisingly to a greater design than 90% of them thought that Padini is the foreign branded name handle Esprit. Until I told them that actually Padini is the Malaysia local anesthetic brand they also thunder proud of this brand--- Padini. Thus, Padini also has the tale from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the suit why I elect Padini as the brand that is do IN MALAYSIA to compete with another(prenominal) brands in Hong Kong to show that Malaysia Boleh! History: Padini began as a backend operating theatre in Malaysias apparel industry, manufacturing, trading and supplying dress outs for retailers and distributors. Padini in Malaysias is a multibillion textiles and clothe industry, a brand leader involved in the scattering and retail of its have got fashion labels through clxx detached stores and in planetary house outlet. It has also proudly carried the Made-in-Malaysia muller abroad, with garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the delicacy of it management and the committal of its staff. Padini Products Range: Padini is mainly an incorporated operation that controls its products - fashion discover and accessories - from concept stage to manufacturing, merchandise and regularize of a manipulation marketing. Each brand represents a fashion philosophy; all(prenominal) philosophy covers a comprehensive range of products aimed at a targeted consumer. dishonor image is strongly okay up by really value: quality, functionality and price. Padini Brands We address fashion-conscious consumers of both... If you postulate to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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