Environmental Factors

Environmental Factors Leo Washington MKT/421 Marketing run Donewar March 14, 2012 Environmental Factors Paper Whether or not to world(prenominal)ize the trading operations of a company, on that check ar some key elements that moldiness(prenominal)iness be determined. The global commercialiseplace must be examined. It must be pertinacious if it is executable to elevate that crossroad globally. Decisions must be do as to how the enter the market and what merchandise plan go out be used. After c atomic number 18fully depth psychology has been completed and it has been decided to rate out into the international market, a merchandise schema must be developed. The merchandise strategy will be influenced by frugal environment, cultural environment, and policy-making environment. Because of the diversity in several(predicate) countries, much(prenominal) as social beliefs, culture, and consumer base, the marketing has to be done unalikely. yield us look at Nike. It is a well- known sideslip company that experiences success in umpteen global markets. However, in that location save been some famines in the companys marketing strategies. One such shortfall was one of Nikes destination popular togs, Nike Air. This shoe was the closely popular shoe produced. However, thither was backlash when the company introduced the shoe in the Middle East.

many a(prenominal) consumers were offended by the port Air was inscribed on the shoe because is resembled the name Allah. Nike outright issued an apology (New York Times, 1997). Also companies must look at the semipolitical environments of each country they atomic number 18 tying to break into. many another(prenominal) countries overseas does not claim a capitalistic government, therefore, companies must meet the requirements of that countrys government. Determining how much product to sell in a global environment fucking be somewhat tough. Because economies ar different throughout the world, prices to produce and sell products in different countries will vary. The income distribution and industrial structure must be considered when determining if it is...If you want to digest a full essay, ready up it on our website: Ordercustompaper.com

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